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Why French Online Retailers Are Doubling Down on Custom Merchandise Fashion already accounts for more than 21% of total French e-commerce spending, and the market shows no sign of plateauing. The French fashion e-commerce market is estimated at USD 23.66...
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The French Fashion Market Rewards Brands That Control Their Product French shoppers spent roughly €175 billion online in 2025, and fashion was the single largest category — accounting for 21.59% of total e-commerce spending. That share is not a coincidence....
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