Military-style diaper bags, built for dads

A diaper bag that a father would carry without apology — that was the whole brief. The category was full of florals and pastels, and the client’s customers wanted MOLLE webbing, heavy-duty hardware and a silhouette borrowed from tactical packs.

Working from their design team’s drawings, we sampled through the details that decide whether a bag like this survives: webbing anchorage, zipper pulls sized for one hand while the other holds a child, and a base that stays rigid when the bag is full. The tactical look is easy to draw and unforgiving to build — the hardware has to earn the aesthetic.

Production runs in Vietnam, on our bag lines.

Why this one matters

Bags is the category buyers most often assume we broker. This one was built from a sketchbook on our own floor, with our own QC on it.