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The German Market Demands More Than a Good Product German e-commerce is not a forgiving environment for brands that cut corners on sourcing. Clothing is the single most purchased category online in Germany — as of mid-2024, 64% of German...
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Germany Is Not a Forgiving Market for Sourcing Mistakes Clothing is the single most purchased category in German e-commerce. Custom apparel and accessories account for a significant share of that volume — and German consumers are meticulous. Return rates in...
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